Can you introduce our readers to Vasu Healthcare?

Vasu Healthcare was established in 1980 to provide ayurvedic products to the market. More recently, the company has also expanded into herbal supplements. We cover various therapeutic segments including orthopedic, gynecology, pediatric and respiratory. When we develop new products, our goal is always to use a scientific approach to bringing ayurvedic knowledge into the modern world to help people live healthier lives.

Vasu Healthcare, with its rich culture and deeply rooted legacy since 1980, was established with one precise aim: To serve the society by introducing quality herbal and ayurvedic products that add value to everyone's life. The journey that we embarked 43 years ago with the help of a rich herbal and ayurvedic knowledge base has led us to greater heights and milestones of excellence. And we will continue to bring the miraculous byproducts of this vast ayurvedic sea of knowledge combined with cutting-edge technologies in medical science.

Our sheer dedication towards herbal and ayurvedic research to develop the best products for the people is now growing globally with a presence in over 50+ countries. Ayurveda has many hidden gems that serve humanity. We take extreme pride in extracting that knowledge to manufacture highly effective ayurvedic medicines and herbal cosmetic products. Over the years, we researched and developed more than 200 products that help people to cure and improvise their health.

How have attitudes towards Ayuveda and nutraceutical products changed recently?

Ayurveda is a 5,000-year-old science, but after Covid-19, demand has reached new heights. We see a clear trend in the e-commerce segment in which people now have more trust and acceptance towards nutraceutical products and herbal supplements that emphasize health and wellness.

How is the Government of India supporting the development of the sector?

The Indian government started an AYUSH export promotion council that will help develop marketing for Indian companies and streamline regulations with other countries. The goal is to boost total market demand for the Ayurvedic industry. Additionally, in March 2022, the WHO and the Government of India signed an agreement to establish the WHO Global Centre for Traditional Medicine. This will set up new ways to publish a database of traditional medicine from around the world as well as create standards for testing and certification of traditional medicines.