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  • Pages
  • Editions
01 Cover
02 Welcome Letter / Sections
03 Article & Interview Directory
04 Section 1: Introduction
05 Introduction to Mining in Ontario
06 Government of Ontario Interview
07 Ontario Mining Association (OMA) Interview
08 Canadian Institute of Mining, Metallurgy and Petroleum (CIM) Interview
09 Navigating Uncertainty
10 Ormston List Frawley LLP Interview
11 PDAC Interview
12 Section 2: Production and Development in Ontario
13 Production in Ontario
14 Map of Ontario Mines
15 Newmont Interview
16 Barrick Gold Interview
17 Wesdome Gold Mines Interview
18 Alamos Gold Interview
19 Evolution Mining Interview
20 A New Wave of Ontario Gold Mines
21 Argonaut Gold Interview
22 Equinox Gold Interview
23 Industry Thoughts: Production and Development in Ontario
24 Section 3: Mining Finance
25 Mining Finance and Investment
26 Insights from the Toronto Stock Exchange
27 PearTree Securities Interview
28 Triple Flag Interview
29 Red Cloud Securities Interview
30 IBK Capital Interview
31 Stifel Interview
32 Roth Canada Interview
33 Industry Thoughts: Mining Finance Trends
34 Section 4: Toronto's Global Reach
35 Toronto’s Global Reach
36 Toronto's Global Reach Map
37 Rupert Resources Interview
38 Eloro Resources Interview
39 Industry Thoughts: Global Operations Based in Ontario
40 Eyes on Latin America
41 Torex Gold Resources Interview
42 Minera Alamos Interview
43 Sable Resources Interview
44 Section 5: Junior Exploration
45 Junior Exploration
46 Great Bear Resources Interview
47 Exploring Across Canada
48 O3 Mining Interview
49 Purepoint Uranium Group Interview
50 ALX Resources Interview
51 Industry Thoughts: Gold Juniors Have Their Say
52 Gold Juniors Replacing Depleting Resources
53 Moneta Gold Interview
54 Goldshore Resources Interview
55 Galleon Gold Interview
56 Element79 Gold Interview
57 Signature Resources Interview
58 Section 6: ESG and the Battery Materials Supply Chain
59 Transition Metals on the Rise
60 Conquest Resources Interview
61 Generation Mining Interview
62 Inventus Mining Interview
63 Noble Mineral Exploration Interview
64 The Move to Combat Climate Change Gathers Pace
65 Insights from Onyen Corporation
66 Thorn Associates Interview
67 Leading the Charge
68 Electra Battery Materials Interview
69 Frontier Lithium Interview
70 Industry Thoughts: Entering The Transition Economy
71 The Battery Material Supply Chain
72 ION Energy Interview
73 Clean Air Metals Interview
74 Section 7: Services, Technology and Innovation
75 Engineering, Construction & Consultancies
76 Ausenco Interview
77 Cementation Americas Interview
78 PCL Construction Interview
79 Redpath Mining Interview
80 Technological Advancements & Innovation
81 Industry Thoughts: Canadian Associations
82 EY Interview
83 Maestro Digital Mine Interview
84 Centric Mining Systems Interview
85 Industry Thoughts: OEMs Have Their Say
86 Drone Delivery Canada Interview
87 Sofvie Interview
88 Novamera Interview
89 Industry Thoughts: Paving the Way for ESG Reporting
90 Section 8: Company Profiles
91 Wesdome Company Profile
92 ION Energy Company Profile
93 PearTree Securities Company Profile
94 Ormston List Frawley Company Profile
95 Maestro Digital Mine Company Profile
96 Sofvie Company Profile
97 Credits

Gus Minor, Chief Innovation Officer,

SOFVIE

"Complacency creates a lot of the hazards when we become used to the environments that we work in."

Sofvie transitioned from technology into the mining sector. What key goals do you have with Sofvie?

Sofvie came together as a brand with the word ‘Sofia’, the Greek goddess of wisdom and knowledge and ‘vie’ meaning ‘life’ in French. It is a software that flows information through to help save lives. That always holds near and dear to me, and it always reminds us what our core mission is— to enable people in the field to make the best decisions to make sure they go home at the end of the day with their families. I lost my grandfather to the mining industry with cancer back when there were no masks and PPE. And in 1985, my uncle was crushed due to an old sorting method in mine storage. Safety today is much more at the forefront, but at the same time, many things are still in filing cabinets. With Sofvie, we are trying to have everything in real time and available digitally to shorten the distance of time between analyzing things and preventing reoccurrences.

Which current mining hazards do you feel have not been properly addressed yet?

Complacency creates a lot of the hazards when we become used to the environments that we work in. The mining workplace can be a very safe one, but when we start to let things slide, next thing you know, there is a trip and a fall. Sofvie creates more sustainable safety systems by having a digital record of everything. As soon as we start creating that accountability, workplaces and equipment are cleaner. It creates a major lasting effect on the amount of hazards that get flagged in a day, because things are being addressed proactively the way they should.

What sets Sofvie apart as a solution for the mining sector?

We have built our system from the ground up, from the workforce that is doing the work every day, to give them the wins that they need to have every single day. So it is less of a big brother kind of environment because it makes people actually want to contribute the data to keep the work moving forward. Shifting away from blame culture is a game changer in the industry; we focus on making the workers successful. We are creating new custom and tailored data technologies that will be introduced in 2022 with wearable sensors to move away from blanket assumptions and allow each worker to operate according to their own body. This is applicable in terms of need for rest or best work environments for each person, for example, and it allows them to have that conversation with supervisors.

Your current revenue model is subscription based. Will this evolve in future?

We are very much in startup mode with just a little over 1,000 users in our system. Now we are starting to grow exponentially every month, and gain more coverage in Canada, the US, South Africa and Mexico, among others. We are also transcending industries, because hazard recognition and risk management is a universal language. So we have seen farms, chemical manufacturing and even a daycare network in the US reach out.

How can Sofvie’s positive reinforcement and inclusive technology shift the sector moving forward?

Sofvie is a very inclusive technology where the biggest gains become how people are relaying information from shift to shift, where people are positively acknowledging each other for work well done, whether they are working together or from a different shift. The system ties it together that way. In this way you can have everybody, from the worker all the way to the CEO, able to see a copy of the pre-operational checks, the lineups, all the positive recognition that is happening in the field. And certainly, positive recognition from a supervisor to a worker is great, but it is almost expected if you are in the right leader. But when you see workers acknowledging workers, workers acknowledging supervisors or above, you really get to see what the heartbeat of the organization looks like, and what the culture is in the field. It becomes about having each other's backs.

VIEW COMPANY PROFILE

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Interview: Novamera